______ means moving into totally different lines of business, perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system.

Question

Quizplus · Accepted Answer

Diversification refers to expanding into new and different lines of business, which could be in unfamiliar products, markets or production levels. Market development, product development, differentiation, and market penetration refer to specific strategies within an organization's existing line of business.

______ Means Moving into Totally Different Lines of Business, Perhaps