Marketing activities should begin with potential customer needs, not with the production process.

Question

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Marketing activities should always begin by identifying the needs of potential customers and understanding their desires, preferences, and behaviors. The production process should come later in the marketing plan, once customer needs have been thoroughly researched and assessed. Starting with production could lead to a product that doesn't meet the needs of customers and fails in the market.

Marketing Activities Should Begin with Potential Customer Needs, Not with the Production