Macro-marketing emphasizes how the whole system works, rather than the activities of individual organizations.

Question

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Macro-marketing focuses on understanding the entire marketing system, including consumers, organizations, and society as a whole, rather than just the actions of individual organizations. It helps to ensure that marketing activities align with the needs and wants of society as a whole, rather than just benefiting a single organization.

Macro-Marketing Emphasizes How the Whole System Works, Rather Than the Activities