Marketing does not occur unless there are two or more parties who want to exchange something for something else.
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Q27: Marketing only applies to for-profit organizations.
Q28: In a pure subsistence economy-when each family
Q29: Marketing only applies to profit organizations.
Q30: Macro-marketing emphasizes how the whole system works,
Q31: Production, not marketing, should determine what products
Q33: Macro-marketing is concerned with examining the relationship
Q34: Marketing does not occur unless two or
Q35: From a micro view, marketing activities are
Q36: Micro-marketing is a social process that directs
Q37: Marketing is concerned with individual transactions rather
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