Micro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes society's objectives.

Question

Quizplus · Accepted Answer

Micro-marketing refers to the process of targeting a specific segment of consumers with personalized marketing strategies. The definition given in the statement is more in line with the concept of market efficiency, which is not the same as micro-marketing.

Micro-Marketing Is a Social Process That Directs an Economy's Flow