Marketing is concerned with individual transactions rather than with building ongoing relationships with customers because that is the job of people in the public relations department.

Question

Quizplus · Accepted Answer

Marketing is concerned with building ongoing relationships with customers in order to create repeat business and brand loyalty. Public relations may also focus on building relationships with customers, but their overall goal is to manage the image and reputation of the company in the eyes of the public.

Marketing Is Concerned with Individual Transactions Rather Than with Building