An effective macro-marketing system overcomes discrepancies of quantity and discrepancies of assortment by using the universal functions of marketing.

Question

Quizplus · Accepted Answer

This statement is true. A macro-marketing system refers to the large-scale marketing system that encompasses all the producers, intermediaries, and consumers who participate in the creation and exchange of goods and services. The system faces two types of discrepancies, namely, discrepancies of quantity (the quantity of goods and services produced does not match the quantity demanded by consumers) and discrepancies of assortment (the variety of goods produced does not match the different preferences and needs of consumers). To overcome these discrepancies, a macro-marketing system uses the universal functions of marketing, which include buying, selling, transporting, storing, standardizing, grading, financing, risk taking, and market information gathering. These functions help to create time, place, possession, and form utility, which enable the goods and services to reach the right consumers, at the right place, time, and price, in the desired form and quantity. As a result, a macro-marketing system can effectively allocate resources, reduce inefficiencies, and increase consumer satisfaction.

An Effective Macro-Marketing System Overcomes Discrepancies of Quantity and Discrepancies