Mark,an employee of Easel Co. ,an American-based multinational firm,was transferred to Japan to oversee the operations there.He was surprised to find that the Japanese employees addressed their coworkers only by their last names and rarely made eye contact with each other.Moreover,Mark found it difficult to adjust to the local customs.Which of the following problems with entering a foreign market did Mark face?

Question

Quizplus · Accepted Answer

Mark faced cultural misunderstanding when he found it difficult to adjust to the local customs and the way Japanese employees address each other. Legal risk, political uncertainty, and economic risk do not seem to be relevant factors in this scenario.

Mark,an Employee of Easel Co