HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It operates in many countries and standardizes its marketing activities when there are cultural similarities and adapts them when the cultures are different.The company has established universal product divisions,each responsible for selling its own products throughout the world.The information in this scenario implies that the electronic firm has adopted a _____ strategy.

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Quizplus · Accepted Answer

The company has established universal product divisions, which indicates that it operates on a global strategy. It standardizes its marketing activities when there are cultural similarities, which is a characteristic of a global strategy. It also sells its own products throughout the world, indicating a global approach rather than a multidomestic or transnational strategy. Vertical integration is not mentioned or implied in the scenario.