Malcolm purchased health insurance from Healwell Insurance Corp.as he was assured that he would be able to claim the expense incurred on his treatment in the future.With this guarantee,the insurance corporation was able to win the trust and confidence.In this scenario,which of the following determinants of service quality is the company aware of?
A) Intangibility
B) Assurance
C) Profitability
D) Apathy
Correct Answer:
Verified
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