Forward integration is typically evident when a:
A)manufacturer purchases wholesalers.
B)wholesaler purchases manufacturers.
C)producer sells wholesalers to retailers.
D)retailer purchases manufacturers.

Question

Quizplus · Accepted Answer

Forward integration occurs when a company moves down the supply chain, gaining control over distribution or retail. When a manufacturer purchases wholesalers, it is moving forward in the supply chain.

Forward Integration Is Typically Evident When A