A computer manufacturer is producing a one-of-a-kind innovation called Innovel,a cloud computing software that helps navigate Internet content.While making the channel decision and finalizing the distribution arrangement,the manufacturer is keen on limiting the distribution of Innovel and gives only Techaven Inc.the rights to sell Innovel in that region.Techaven is known for its unique facilities and specialized inventories.In this case,the manufacturer is using the _____ arrangement of distribution.
A)selective
B)restrictive
C)exclusive
D)intensive

Question

Quizplus · Accepted Answer

The manufacturer is limiting the distribution of Innovel to only one company, Techaven Inc. This indicates an exclusive distribution arrangement, where the manufacturer selects only one distributor to sell their product in a specific region or market.

A Computer Manufacturer Is Producing a One-Of-A-Kind Innovation Called Innovel,a