A manufacturer utilizing an exclusive form of distribution coverage:
A)manufactures products that are characterized by low unit value and high frequency of purchase.
B)attempts to gain exposure through as many wholesalers and retailers as possible.
C)severely limits distribution,and intermediaries are provided exclusive rights within a particular territory.
D)limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question

Quizplus · Accepted Answer

A manufacturer utilizing an exclusive form of distribution coverage severely limits distribution and provides intermediaries exclusive rights within a particular territory. This approach is often used for high-priced products or those with limited demand, such as luxury goods or specialty products. The exclusivity can also create a perception of higher quality and prestige for the product.

A Manufacturer Utilizing an Exclusive Form of Distribution Coverage