An independent designer sells his exclusive collection of premium sportswear for men and women at specialty stores and select departmental stores nationwide.He considers his products as being characterized by high unit value and limited frequency of purchase.Before choosing his intermediaries,he checks to ensure that they have a good reputation in the market.Which of the following methods of distribution is the designer most likely using?
A)Selective
B)Restrictive
C)Intensive
D)Extensive

Question

Quizplus · Accepted Answer

The designer is likely using selective distribution as he/she is looking for specialty stores and select departmental stores. This indicates a limited number of intermediaries with a certain level of exclusivity. The emphasis on reputation also suggests that the designer is very selective about who they partner with.

An Independent Designer Sells His Exclusive Collection of Premium Sportswear