In the context of distribution coverage required,in which of the following forms of distribution does a manufacturer limit the use of intermediaries to the ones believed to be the best available in a geographic area?
A)Extensive distribution
B)Exclusive distribution
C)Intensive distribution
D)Selective distribution

Question

Quizplus · Accepted Answer

Selective distribution involves limiting the use of intermediaries to a select few who are believed to be the best available in a geographic area. This approach is often used by manufacturers who want to ensure that their products are sold through reputable outlets that provide high-quality service and support. Selective distribution provides a balance between intensive distribution, which involves placing products in as many outlets as possible, and exclusive distribution, which limits the use of intermediaries to a single outlet or chain of outlets.

In the Context of Distribution Coverage Required,in Which of the Following