_____ manufacturers are most likely to use intensive distribution.
A)Personal computer
B)Laser printer
C)Home furnishings
D)Soda

Question

Quizplus · Accepted Answer

Soda manufacturers are most likely to use intensive distribution because they want their products to be available to consumers in as many locations as possible, including supermarkets, convenience stores, gas stations, and vending machines. This will increase the chances that consumers will buy their products, as they are readily available and convenient to purchase. In contrast, personal computer and laser printer manufacturers may use selective or exclusive distribution, as their products are usually higher-priced and require special knowledge and technical support. Home furnishings may also use selective or exclusive distribution, as they often sell through specialty retailers or department stores with trained sales staff to assist customers.

_____ Manufacturers Are Most Likely to Use Intensive Distribution