A manufacturer utilizing an intensive form of distribution coverage:
A)usually produces products that require certain specialized selling effort or investment in unique facilities.
B)manufactures products that are characterized by a low unit value and a high frequency of purchase.
C)severely limits distribution and provides intermediaries with exclusive rights within a territory.
D)limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question

Quizplus · Accepted Answer

An intensive form of distribution coverage involves making the product widely available in as many outlets as possible. This is typically used for products that have a low unit value and a high frequency of purchase. Examples include snacks, shampoo, and candy. This approach requires a large number of intermediaries to distribute the product widely to as many consumers as possible.

A Manufacturer Utilizing an Intensive Form of Distribution Coverage