In the context of general considerations in channel planning,which of the following is a competitor characteristic?
A)Geographic dispersion
B)Marketing functions willing to perform
C)Overall marketing strategy employed
D)Past channel experience

Question

Quizplus · Accepted Answer

Competitor characteristic refers to the features of the competing firms in the market, such as the overall marketing strategy employed by them. Options A, B, and D do not refer to the characteristics of the competitors, but rather to the considerations for channel planning.

In the Context of General Considerations in Channel Planning,which of the Following