Which of the following is true of catalogs and direct mail?
A)They serve to increase overhead costs.
B)They facilitate in-depth descriptions of specialty merchandise goods.
C)They are considered ineffective channels for targeting unique markets that are geographically dispersed.
D)They offer better visual display of products than television home shopping.

Question

Quizplus · Accepted Answer

Catalogs and direct mail allow for detailed descriptions and images of specialty merchandise, making them effective in reaching niche markets with specific interests or preferences. However, they may increase overhead costs and may not be as effective in reaching geographically dispersed markets. Television home shopping may offer better visual display of products through video demonstrations and customer testimonials.

Which of the Following Is True of Catalogs and Direct