A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:
A)high brand equity for small companies.
B)less competition from established companies.
C)low-entry barriers.
D)high-investment capital.

Question

Quizplus · Accepted Answer

Online retailing has low-entry barriers as it does not require physical storefronts and other traditional methods of retailing. This makes it easier for small companies with limited capital to enter the market and compete for business. Additionally, online retailing allows for targeted marketing and lower overhead costs, making it a cost-effective way for small companies to establish their brand and compete with more established companies.

A Small Company That Wants to Get into a Market