_____ is an activity or material that offers customers or resellers a direct inducement for purchasing a product.

Question

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Sales promotion is the specific marketing activity that offers customers or resellers direct incentives or inducements to buy a product. Advertising creates awareness, public relations enhances the image of a company, and personal selling involves personal interaction with customers to persuade them to buy a product.

_____ Is an Activity or Material That Offers Customers or Resellers