Which of the following is most likely to help a product gain market share in the long run?

Question

Quizplus · Accepted Answer

Investing more in advertising and less in discounting is most likely to help a product gain market share in the long run. While discounting can attract short-term customers, it can also dilute a brand's value and erode profit margins. Investing in advertising can help the brand build awareness, preference and loyalty among target audiences leading to sustained sales growth. Raiding advertising budgets to increase earnings, on the other hand, can lead to a decline in brand equity, customer engagement, and long-term competitiveness.

Which of the Following Is Most Likely to Help a Product