Which of the following is a method of determining advertising budget that uses a "followership" technique that assumes that the other firms in the industry know what they are doing and have similar goals?

Question

Quizplus · Accepted Answer

The competitive parity approach uses a "followership" technique that assumes that other firms in the industry know what they are doing and have similar goals. This method involves setting the advertising budget at a level similar to competitors' advertising spending.

Which of the Following Is a Method of Determining Advertising