Which of the following methods of determining advertising expenditure establishes the advertising budget as a predetermined share of profits or financial resources?

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The all-you-can-afford approach is the method of determining advertising expenditure by allocating funds to advertising only after all other essential business expenses have been covered. In other words, the advertising budget is determined by what is left over after paying for everything else. This method is not based on a predetermined share of profits or financial resources. The per-unit expenditure method bases advertising expenditures on the expected sales of a particular product or service. The competitive parity approach sets advertising expenditures based on what competitors are spending. The research approach involves using research to determine the most effective advertising methods and appropriate budget.

Which of the Following Methods of Determining Advertising Expenditure Establishes