Sapphire Corp. ,a manufacturer of perfumes,decides to use its well-established corporate image to enter a new product class.It does so by attaching the Sapphire corporate name to its new line of clothing and accessories.From the information provided in the scenario,it is evident that Sapphire is using a _____ strategy to market its products.
A)multibranding
B)line extension
C)family branding
D)cobranding

Question

Quizplus · Accepted Answer

Sapphire Corp. is using family branding strategy where it is using its well-established corporate name to enter a new product category of clothing and accessories.