_____ is the culmination of a consumer's assessment of the product,the company that manufactures and markets the product,and all other variables that affect the product between manufacture and consumer consumption.
A)Brand positioning
B)Brand equity
C)Brand dilution
D)Brand extension

Question

Quizplus · Accepted Answer

Brand equity is the overall value of a brand, which is determined by the consumer's perception of the brand's quality, reliability, and overall image. It takes into account factors such as brand awareness, brand loyalty, and brand associations, and it reflects the consumer's assessment of the brand based on all the variables that affect it. Therefore, it is the culmination of a consumer's assessment of the product, the company, and all other variables that affect the brand between manufacture and consumer consumption.

_____ Is the Culmination of a Consumer's Assessment of the Product,the