A producer of alcoholic beverages produces four different brands of beer: BlackStar,BlueStar,Grandeur,and Holmes.BlackStar is a standard brew,while BlueStar has a low alcohol content.Grandeur is low in calories,and Holmes has a high alcohol content.In this case,the manufacturer uses different brand names for each of its products to:
A)associate the image of one product with that of another.
B)increase consumer brand awareness.
C)enter a new product class.
D)target specific market segments more efficiently.

Question

Quizplus · Accepted Answer

The use of different brand names for each product allows the manufacturer to target specific market segments more efficiently. By creating distinct brands with different characteristics, the manufacturer can appeal to different consumer preferences and effectively market to each segment.

A Producer of Alcoholic Beverages Produces Four Different Brands of Beer