Duncan Corp.introduces four modified versions of its popular brand of Maxims morning cereal.The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so,Duncan has used a _____ approach with its Maxims cereal brand.
A)line extension
B)multibranding
C)brand extension
D)franchise extension

Question

Quizplus · Accepted Answer

Duncan Corp. has used a line extension approach by introducing new variants or flavors under the existing Maxims cereal brand, rather than creating new brands or extending into entirely different product categories.