Which of the following is true of brand equity?
A)Organizational products cannot have brand equity.
B)Brand equity is a company's evaluation of its products and sales figures.
C)Advertising does not have any effect on brand equity.
D)Brand equity is determined by the consumer.

Question

Quizplus · Accepted Answer

Brand equity is determined by the consumer's perception of a brand's value and worth, which can be influenced by factors such as brand awareness, quality, loyalty, and associations. It is not solely determined by the company's evaluation or sales figures, and can apply to both consumer and organizational products. Advertising can also have a significant impact on building and maintaining brand equity.

Which of the Following Is True of Brand Equity