Which of the following statements is true of a positioning map?
A)It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
B)It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
C)It is a type of documentation used by the U.S.Department of Commerce to create a geodemographic model of the nation.
D)It is a visual description of customers' perceptions of competitive products,brands,or models.

Question

Quizplus · Accepted Answer

A positioning map is a visual tool that displays customers' perceptions of competitive products, brands, or models. It helps marketers understand how their product is perceived in comparison to competitors and can identify gaps in the market that can be exploited with marketing efforts. Options A, B, and C are not accurate descriptions of a positioning map.

Which of the Following Statements Is True of a Positioning