Why is it inadvisable for a follower to attempt to directly position its product against the industry leader?
A)Competing with market leaders can be costly and not often successful.
B)A follower's product usually dominates in sales and in the minds of customers.
C)It is difficult for followers to select segmentation strategies.
D)A follower can never compete with the industry leader in terms of product quality.

Question

Quizplus · Accepted Answer

Competing with market leaders can be costly and not often successful. Industry leaders have already established a strong brand and customer loyalty, which is difficult for a follower to achieve instantly. Additionally, the cost of marketing and advertising to position a product against the industry leader can be high and may not always result in increased sales. It is often more effective for a follower to carve out a unique market niche or offer a differentiated product that targets a specific segment of customers.

Why Is It Inadvisable for a Follower to Attempt to Directly