Johnson & Coleman has created a new line of premium quality writing desks.The company marketed the product by highlighting its durability and functionality.According to the VALS™ framework,to which of the following psychographic groups would the writing desk appeal the most?
A)Achievers
B)Strivers
C)Experiencers
D)Thinkers

Question

Quizplus · Accepted Answer

According to the VALS™ framework, Thinkers are motivated by ideals and knowledge. They are practical and seek durability and functionality in products. Therefore, the premium quality writing desk marketed by Johnson & Coleman would most likely appeal to the Thinkers psychographic group.

Johnson & Coleman Has Created a New Line of Premium