In the final stage of the market segmentation process,the _____ is developed in conjunction with target market selection.
A)growth profile
B)statement of purpose
C)mission statement
D)marketing mix

Question

Quizplus · Accepted Answer

The final stage of the market segmentation process involves developing the marketing mix, which includes the product, price, promotion, and place strategies that will be used to appeal to the target market. Therefore, option D, which refers to the marketing mix, is the best choice. The growth profile refers to the expected growth of the market as a whole, whereas the statement of purpose and mission statement are broader company-level statements of purpose and direction.

In the Final Stage of the Market Segmentation Process,the _____