An advertisement for Utopia Bank describes the bank as not only providing all banking services a consumer could ever want but also offering brokerage house services.Instead of just competing against banks,Utopia Bank increased its versatility by positioning its services:
A)directly against particular competitors.
B)in terms of particular types of service users.
C)relative to a class of products or services.
D)in terms of its position as a cost leader.

Question

Quizplus · Accepted Answer

Utopia Bank is positioning its services relative to a class of products or services by offering both banking services and brokerage house services. This allows them to appeal to customers who may be looking for both types of services and positions them differently than just a traditional bank.

An Advertisement for Utopia Bank Describes the Bank as Not