An organization's routine purchase changes when a supplier discontinues a product.In such a situation,which purchasing approach would the organizational buyer be most likely to use?

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When a supplier discontinues a product, the organizational buyer would be most likely to use the modified rebuy approach. In this approach, the organization already has a relationship with the supplier but must modify their purchasing decision because of changes in the product or market. The buyer would evaluate alternative products and make a new decision based on the modified specifications.

An Organization's Routine Purchase Changes When a Supplier Discontinues a Product.In