Robert,a marketer,uses detailed,educational advertisements to draw organizational buyers to try his products as a substitute for old purchasing methods.He uses promotion tactics that include demonstrations at large trade shows to showcase his products.An organization extensively searches for information on various marketers,and it involves all its functional areas in the decision-making process.Considering the marketer's strategies and the organization's needs,this scenario is likely to be a _____.

Question

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The scenario suggests that the organization is extensively searching for information on various marketers and involving all its functional areas in the decision-making process, indicating a higher level of involvement and complexity. Robert's use of detailed, educational advertisements and demonstrations at trade shows indicates that he is trying to persuade organizational buyers to try his products as a substitute for old purchasing methods, which is typically done in a new task purchase situation where a company is buying a product for the first time. Therefore, A) new task purchase is the best choice.

Robert,a Marketer,uses Detailed,educational Advertisements to Draw Organizational Buyers to Try