Organizational buyers follow the _____ approach to purchasing when a routine purchase changes in some way.

Name: Organizational buyers follow the _____ approach to purchasing when a routine purchase changes in some way.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Organizational buyers follow the modified rebuy approach when a routine purchase changes in some way, such as a change in price, quality, or supplier. In a modified rebuy, buyers may seek out new suppliers or reevaluate their current options before making a decision.

Organizational Buyers Follow the _____ Approach to Purchasing When a Routine