Quite often a situation or problem is recognized as needing research,yet the nature of the problem is not clear or well defined,nor is the appropriate type of research evident.In the context of the steps of the marketing research process,this problem immediately lends itself to _____.
A)identifying the purpose of the research
B)conducting the research
C)preparing the research report
D)processing the research data

Question

Quizplus · Accepted Answer

Identifying the purpose of the research is the first step of the marketing research process and involves clarifying the problem and determining the appropriate type of research needed.

Quite Often a Situation or Problem Is Recognized as Needing