Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their problems because:
A)the number of factors included in a marketing research study are not exhaustive.
B)decisions based on marketing research reports are highly risky.
C)there is no possibility that marketing research will be affected by researcher bias.
D)marketing research is not a systematic process for obtaining information.

Question

Quizplus · Accepted Answer

While marketing research can provide valuable insights, it is not always exhaustive and may not capture all relevant factors. Therefore, managers should also rely on their own knowledge and experience when making marketing decisions.

Answer: B 
 While marketing research can mitigate risk, decisions should not be solely based on research reports as they may not account for all variables or unforeseen circumstances. Managers should consider multiple sources of information, including their own instincts and experience.

Answer: C 
 Marketing research can be influenced by researcher bias, which may impact the validity and accuracy of the results. As a result, it is essential for managers to critically evaluate the findings and supplement them with their own knowledge and insights.

Answer: D 
 Marketing research is a systematic process of obtaining information, but it is not the sole source of information that managers should rely on. Managers should consider other factors and sources of knowledge when making marketing decisions.

Managers Should Make Marketing Decisions in the Light of Their