If a market researcher is analyzing the current situation involving the problem to be researched,he or she is most likely working on the _____.
A)performance of the research
B)purpose of the research
C)preparation of the research report
D)processing of research data

Question

Quizplus · Accepted Answer

When a market researcher is analyzing the current situation involving the problem to be researched, he or she is most likely working on the purpose of the research. This involves understanding the problem statement, objectives, and research questions of the study. It is an important part of the research process as it helps to define the scope of the study and determine the methodology to be used. The other options, such as performance of the research, preparation of the research report, and processing of research data, come after the purpose of the research has been established.

If a Market Researcher Is Analyzing the Current Situation Involving