Identify a true statement about qualitative research.
A)It includes all of the factors that could influence the success of a strategy.
B)It includes inventory data that can indicate how rapidly various products are selling and expenditure data on such things as advertising,personal selling,or packaging.
C)It involves systematic procedures designed to obtain and analyze numerical data.
D)It involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic.

Question

Quizplus · Accepted Answer

Qualitative research involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic. Option A describes a comprehensive approach to strategy analysis, which is not specific to qualitative research. Option B refers to quantitative data analysis, which involves numerical data. Option C also describes quantitative research, which uses numerical data to derive conclusions.

Identify a True Statement About Qualitative Research