Marketing research experiments are conducted in laboratories or simulated stores:
A)to carefully control other variables that could impact results.
B)because experiments cannot be administered in natural settings.
C)to identify beliefs,attitudes,and other unquantifiable data.
D)because respondents are more likely to be natural in laboratory settings.

Question

Quizplus · Accepted Answer

Marketing researchers conduct experiments in laboratories or simulated stores to carefully control other variables that could impact the results. This allows researchers to isolate and measure the impact of specific variables on consumer behavior without being influenced by other factors that could occur in a natural setting.

Marketing Research Experiments Are Conducted in Laboratories or Simulated Stores