Jeremy,the manager at Orion Department Store,has noticed fluctuations in the sales of certain products after a change in the store layout.While certain products have shown an increase in sales,the sale of other products has declined considerably.Jeremy wants to make note of the areas of the store that customers frequent and those that they avoid.He hopes to gain sufficient insight in order to create a better store layout and get sales back to normal.In this scenario,Jeremy is most likely to use the method of _____.
A)observational research
B)mathematical modeling
C)experimental research
D)projective technique

Question

Quizplus · Accepted Answer

Jeremy is most likely using observational research. He is observing the behavior of customers in the store to gain insights into their preferences and patterns of movement around the store. This type of research involves collecting data by observing and recording behavior in a natural setting, without manipulating any variables, which is exactly what Jeremy is doing to gain insights on customer behavior in the store.

Jeremy,the Manager at Orion Department Store,has Noticed Fluctuations in the Sales