In the context of quantitative research in marketing,which of the following statements is true of observational research?
A)It involves the development of equations to model relationships among variables.
B)It involves manipulating one variable and examining its impact on other variables.
C)It involves watching people and recording relevant facts and behaviors.
D)It involves the collection of data by means of a questionnaire by mail,phone,online,or in person.

Question

Quizplus · Accepted Answer

Observational research involves watching people and recording relevant facts and behaviors. This type of research is used to gain insights into consumer behavior and to identify patterns and trends that can be used to develop marketing strategies. It is particularly useful for studying behavior in natural settings where participants may act more authentically than in a laboratory or controlled experimental setting. A common example of observational research in marketing is in-store or online customer tracking to collect data on consumer behavior and preferences.

In the Context of Quantitative Research in Marketing,which of the Following