Which of the following types of research methods typically involves discussions among a small number of customers led by an interviewer and is designed to generate insights and ideas about products and brands?
A)Observational research
B)Long interviews
C)Projective techniques
D)Focus groups

Question

Quizplus · Accepted Answer

Focus groups typically involve discussions among a small number of customers led by an interviewer and are designed to generate insights and ideas about products and brands. Observational research involves observing consumer behavior in natural settings, long interviews involve in-depth questioning of individual consumers, and projective techniques involve asking consumers to project their beliefs and feelings onto a neutral stimulus to uncover subconscious motivations.

Which of the Following Types of Research Methods Typically Involves