Quantitative research involves:
A)systematic procedures designed to obtain and analyze numerical data.
B)interviews with several people at a time to generate insights about a product.
C)discussions among a small number of individuals led by an interviewer.
D)face-to-face interviews with respondents to develop a better understanding of what they think.

Question

Quizplus · Accepted Answer

Quantitative research involves obtaining and analyzing numerical data through systematic procedures. This can include surveys, experiments, and statistical analysis. The other options listed involve qualitative research methods that focus on generating insights and opinions rather than numerical data.

Quantitative Research Involves