Spark Inc. ,an online fashion brand,is scouting for locations to open its first brick-and-mortar store in New York.It assigns researchers to various commercial intersections in the city and asks them to make a brief study of the movement of people around these intersections.The information gathered from this research will help Spark pick the most viable location.This type of research is best classified as _____.
A)survey research
B)observational research
C)experimental research
D)focus group research

Question

Quizplus · Accepted Answer

The research conducted by Spark Inc. is best classified as observational research as the researchers are observing the movement of people around the commercial intersections in the city. This research method is non-intrusive and allows for the collection of data in a natural setting. Survey research involves asking people questions to collect data, experimental research involves manipulating variables, and focus group research involves gathering a small group of people to discuss a topic or product.

Spark Inc ,An Online Fashion Brand,is Scouting for Locations to Open