Redstone Inc.manufactures and markets computer games.Its latest game,Warrior Xero,is designed specifically for teenagers.The company recently implemented a free trial where it invited teenagers to its office to play the game.After the free trial,the company's market research executives conducted discussion sessions with the teenagers to gain insights into the product and whether any changes needed to be made.The research conducted by Redstone Inc.best exemplifies _____.
A)observational research
B)focus groups
C)mathematical modeling
D)group experiments

Question

Quizplus · Accepted Answer

The research conducted by Redstone Inc. involves inviting teenagers to play the game followed by discussion sessions to gain insights into the product, which best exemplifies focus groups.