Bay Shop,a consumer electronics retailer,wants to know how the shopping needs of its consumers vary according to the days of the week.For instance,consumers tend to buy expensive items over weekends and shop for necessary items-such as batteries-over the week.To obtain relevant data,the store uses the scanner data collected and stored in computer files from its checkout counters.Analysts will use equations to determine relationships between the variables.Which of the following research techniques is Bay Shop most likely using in this scenario?
A)Projective techniques
B)Mathematical modeling
C)Focus groups
D)Observational research

Question

Quizplus · Accepted Answer

Bay Shop is using scanner data and equations to determine relationships between variables. This suggests that they are using mathematical modeling as a research technique to analyze the shopping needs of consumers according to the days of the week. Projective techniques involve asking consumers to project their feelings and thoughts onto a situation, while focus groups involve group discussions among consumers. Observational research involves observing and recording behavior in real-life situations, which does not seem to be the case for Bay Shop.

Bay Shop,a Consumer Electronics Retailer,wants to Know How the Shopping