Which step of the marketing research process involves obtaining and recording the maximal amount of useful information,subject to the constraints of time,money,and respondent privacy?
A)Processing of research data
B)Plan of the research
C)Performance of the research
D)Preparation of the research report

Question

Quizplus · Accepted Answer

The step of obtaining and recording the maximal amount of useful information falls under the performance of research, which involves collecting data using various methods like surveys, focus groups, experiments, and observational studies. Processing of research data involves analyzing and interpreting the collected data, plan of research involves defining the research problem and objectives, and preparation of the research report involves presenting the findings and recommendations.

Which Step of the Marketing Research Process Involves Obtaining and Recording